Searching for utopia.
SEO Search engine optimisation (SEO) is finally poised to go primetime. With the saturation of traditional online marketing channels such as paid search and display advertising, enterprises are looking for new ways to attract customers. While social media is getting all the rage, organic search, having a presence in natural search results pages is where the real revenue opportunities lie. In both [...]
Pepsi max maxes out coke.
Coca-Cola as the Official Sponsor of the 2010 FIFA World Cup in South Africa is hard at work maximising all sponsorship opportunities. Coca-Cola has invited fans to express their optimism and passion through the special dance celebration theme. The company has signed the legendary African football player legendary footballer Roger Milla, famous for his goal celebratory African dance during the FIFA [...]
Can introducing fun change people’s behavior?
The team at Volkswagen created a site dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. The theory was that it could be for yourself, for the environment, or for something entirely different. The only thing that mattered was that it would be a change for the better. The [...]
I’m addicted and i’m lovin’ it!
I can’t help it. I’ve become an addict! I’d seek help but I think my addiction is helping me. No…I’m not talking gob smackingly beautiful red wine, foreign substances or even whacky tobaccy. I must confess…it’s a website that just makes you feel great. It’s called TED. If you haven’t found it already it’s a site with riveting talks by remarkable people [...]
Explosive crunch of an apple.
I have always been really picky about apples. That first bite should be an explosive crunch that fills your mouth with apple juice. Until recently there is just one apple that I haven’t really been a fan of at all. Apple Mac. But I have seen the light and in a few months I have been converted. My MacBook Pro was my [...]
