Fruity invasion
The design agency New Movement has designed a new fruit juice packaging inspired by the famous arcade video game Space invaders. The game was released in the 70s by Japanese game developer Taito. The iconic graphics were replicated with a little twist… The invading aliens have been replaced by fruits while the defending laser canon have turned into a juice [...]
Illustrations, fairy tales and barcodes.
Japanese designer Yuri Suzuki has developed an interesting concept: the barcode book. The name says it all as it consists of a book which tells a story using illustrations made of barcodes. Sound is played when the barcodes are scanned, providing the reader with information about the illustrations. The concept may still be in development, but already provides a good [...]
OnQue creates a comprehensive branding and marketing campaign for Avue Beach Residences.
Avue Beach Residences, a new beachfront development in Vanautu, briefed OnQue to prepare a comprehensive and strategic marketing program, aiming to encourage and generate expressions of interest in the new residences.. Having previously developed the Avue brand identity, OnQue then proceeded to develop a detailed sales and marketing strategy, which included the preparation of a range of sales collateral, agency [...]
Leica S2: Sharpest Details Promotional Campaign
Swiss agency Advico Y&R joined forces with photograph Luca Schneider to produce the latest promotional campaign for the Leica S2 camera. To show off the impressive 37.5 millions pixels of definition, the print campaign consists of close ups of background textures and materials supporting the advertising signs. Take a closer look here ››
OnQue’s top 5 viral videos for November
The T-Mobile Welcome Back Pure Blonde Pardon Ad Walmart – Call of Duty: Black Ops They See Me Rollin’ Orange After Dentist
Oriko develops “Plan.b”: a GPS for the visually impaired
Developed by the German studio Oriko, Plan.b is a sleek looking pocket-size GPS with a special touch. Designed for the visually impaired, it provides tactile maps which allow users to “feel” their way through the local surroundings. Unlike any other GPS, the Plan.b uses satellite imagery to raise or retract the multiple contact points located along its surface. In other words, [...]
A stunning animated online campaign and microsite for Samsung LED TV.
Objective The core objective was to create a high level of online interest and activity for the newly launched Samsung LED TV range. It was also necessary to provide an information resource to support an extensive above the line and experiential campaign. Solution OnQue established the primary local LED microsite along with an initial digital banner campaign to fully [...]
A stylish website site for award winning Sydney salon: Headcase Hair.
Headcase Hair is an award winning Sydney based hairdressing salon that prides itself on it’s cutting edge style and leading hair design. Headcase have worked in all the major fashion centres and parades globally including: London, New York and Paris. Objective Headcase briefed OnQue to take their growing image and reputation to provide an solution match [...]
Foster & Partners unveils the design of the Zayed National Museum
The London-based architectural firm Foster & Partners recently unveiled the design of the future Abu Dhabi National Museum. Located on the island of Saadiyat, it was conceived as a monument and memorial to the late Sheikh Zayed bin Sultan Al Nahyan, the founding president of the United Arab Emirates. The architecture of the Zayed National Museum aims to combine a [...]
Creative digital branding and for Ocean Blue Fishing.
For over 14 years Ocean Blue has had an international reputation for organising outstanding fishing events in the South Pacific and Asia. Ocean Blue have assisted thousands of anglers from around the globe in being part of unforgettable angling adventures and have built up a very strong and loyal following. Objective The key objective was to create [...]
OnQue delivers Samsung Ultra Touch Campaign.
Objective Samsung’s release of the Ultra Touch phone offered consumers the unique combination of both a touch phone and a keypad. Samsung requested that OnQue develop a campaign to create a buzz around the phone purely in the online space. Solution OnQue designed the official Samsung Australia Ultra Touch microsite. This site included interactive demos of the [...]
An integrated campaign including interactive educational microsite and POS for Samsung HD TV.
Objective As part of an overall educational initiative, Samsung required an original name and brand identity as well as a content driven micro-site for their High Definition Television campaign. Solution Samsung HD Life was born, with OnQue creating the brand name and identity. The Integrated campaign also included developing an interactive educational micro-site, as well as point of sale [...]
Point of sale campaign for SC Johnson.
Objective SC Johnson briefed OnQue to create a major POS presence campaign for the new Duck Fresh Discs for distribution throughout Australia’s major supermarket retailers including Coles, Woolworths, IGA and Foodworks. Solution OnQue developed a strategic POS campaign developing a range of collateral including floorstands, flyers, promotional wobblers. We also developed an industry advertising campaign featuring the new POS [...]
Inspiring typography.
One thing I really can work on in terms of design is my typography. Creating great typography is most of the time seen as an art rather than a science. It is a domain growing stronger and stronger by the year and has proven to be a very effective tool when used wisely. There are close to no [...]
Raid automatic point of sale campaign for SC Johnson.
Objective SC Johnson briefed Onque to create a major POS presence campaign for the new Raid Automatic Insect Control System for distribution throughout Australia’s major supermarket retailers including Coles, Woolworths, IGA and Foodworks. Solution OnQue developed a strategic POS campaign developing a range of collateral including floorstands, flyers, promotional wobblers. We also developed an industry advertising campaign featuring [...]
OnQue delivers SC Johnson Glade oil candles POS campaign.
Objective SC Johnson briefed OnQue to create a major POS presence campaign for the new Glade Oil Scented Candles for distribution throughout Australia’s major supermarket retailers including Coles, Woolworths, IGA and Foodworks. Solution OnQue developed a strategic POS campaign developing a range of collateral including floorstands, flyers, promotional wobblers. We also developed an industry advertising campaign featuring the [...]
Extensive online communication campaign for Jones Lang Lasalle.
Objective OnQue were briefed by Jones Lang La Salle to develop an extensive online communications campaign Solution OnQue developed a range of online e-books, sales collateral, interactive sales presentations and edm campaigns. OnQue also developed a number of intranet applications and internal communications programs.
Corporate identity design, stationery and external marketing material for fishing rod manufacturer.
Objective OnQue were briefed on the development of the Strudwick corporate identity as part of a relaunch of the brand Solution OnQue’s response also included development of the company’s brand collateral including sales materials, product labelling and retail POS materials. OnQue also managed the ongoing placement and production of Strudwick’s various advertising campaigns.
OnQue branding for Mustang.
Objective OnQue were briefed by Mustang to develop the rollout of the new Mustang brand. Solution OnQue developed an extensive range of Mustang sales collateral as well as the development of a comprehensive website and press advertising styles. OnQue also managed the ongoing placement and production of Mustang’s various advertising campaigns and model launches.
OnQue develop mobile festival garden brand identity for the Sydney festival.
Objective The main objective was to provide a registration and information microsite for guests of the Sydney Festival. It was also necessary to notify registered guests on the various artists playing at the SAMSUNG Mobile secret shows as well as create an onsite updateable touch screen kiosk. Solution In early 2009, the Samsung Australia and the Sydney Festival created [...]
OnQue prepares the launch campaign for Bentley Sydney.
Objective Bentley briefed OnQue to prepare the launch campaign for Bentley Sydney. Solution OnQue developed Bentley Sydney’s local sales & marketing collateral, and developed a series of ongoing print advertising campaigns. OnQue also worked with Bentley Sydney in creating a series of events for local model launches.
An engaging branding for leading boat manuacturer Beneteau.
Objective OnQue were briefed to develop the new brand rollout for Beneteau. Solution OnQue developed Beneteau’s sales collateral and press advertising styles. We also managed the ongoing placement and production of Beneteau’s ongoing advertising campaigns model launches and regattas.
“Spoonachos” practical chips design improvement!
And here’s another idea I wonder why no-one had thought about earlier. Invented by the young designer Denis Bostandzic, as the name suggests, the Spoonachos are Mexican chips shaped like little spoons. A simple but clever design improvement which would make guacamole and spicy sauces dipping a lot more efficient and safe! The concept is still in development stage but [...]
On the spot! Confidently match colour to almost any surface instantly with Pantone Capsure!
Designers dreamed about it. Colour specialists Pantone finally produced it! Created for professionals in fashion, home interior, industrial and graphic design, as well as for contractors, paint retailers and so on, this new tool named “Capsure” allows you to capture colour inspiration from any surface, material or fabric. The very precise captors will quickly and accurately match the wanted tone [...]
