Our Process

We differ from some agencies in that we work with our clients to establish core business objectives for every campaign. We understand your business and its issues as well as the brand touch points. This allows us to produce a targeted, meaningful and relevant strategic and creative response.

Right Onque

Right on que

When it comes to targeting and adding value to your communication we are Onque!

As part of our overall strategic process we start the ball rolling by producing a reverse brief to verify our understanding of the required strategic outcomes. We review the current positioning, tone, personality and brand values. Finally we assess all current touch points externally, internally and provide an experiential analysis. After this initial evaluation we move on to developing the following:

Our Strategic Response

This acts as a filtration process. We look at the communication objectives in regard to positioning and advantages, messaging and proposition, evaluation, brand essence and adding value.

Our Creative Response

This can be applied to any of our creative disciplines, which include: Branding and brand architecture, Corporate identity and application, Brand communication, Digital media/digital environment and Live experience/experiential.

Production and Implementation

Our in-house team of art directors, developers, producers and designers have the passion and experience to manage and put into production every element of design and application.