OnQue creates a digital campaign for the launch of Samsungs Galaxy Tab.
Samsung Electronics Australia and Sydney based digital agency, OnQue have partnered to create a digital campaign for the launch of Samsungs Galaxy Tab. The digital campaign included a digital display campaign and the expansion of the Galaxy Tab into the Samsung Smartphone portal. The overall aim was to clearly communicate the key features of the Galaxy Tab which includes its [...]
OnQue creates an “Almost Forbidden” digital, social and guerilla marketing campaign for the launch of Sydney’s newest party venue, Zabou!
The challenge was to launch a new night spot within the heart of the Sydney CBD already crowded with funky bars. To make it even more difficult the bar is located within the club premises of 99 on York. The stigma attached with clubs not being cool was the major hurdle. The brief was to increase female clientele to a [...]
Email crowned King of e-marketing
When done right, email is one of the most cost-effective tools for a B2B marketer, given the ease of the delivery method and timeliness of both delivery and response. With email campaigns, messages are delivered instantly, recipient response time is generally less than 48 hours (and more often than not in the first few hours), email works for both inbound [...]
The Social Bandwagon
The CEO leans forward. “You want me to become a publisher?” “Yes, answers the agency’s social-media manager. “You need to engage your customers in an ongoing conversation. Don’t just sell to them anymore; listen, respond online and focus on publishing entertaining and engaging content. Use the web to innovate and manage putting a positive spin on your brand.” The CEO frowns. “We [...]
OnQue creates a comprehensive branding and marketing campaign for Avue Beach Residences.
Avue Beach Residences, a new beachfront development in Vanautu, briefed OnQue to prepare a comprehensive and strategic marketing program, aiming to encourage and generate expressions of interest in the new residences.. Having previously developed the Avue brand identity, OnQue then proceeded to develop a detailed sales and marketing strategy, which included the preparation of a range of sales collateral, agency [...]
A stunning animated online campaign and microsite for Samsung LED TV.
Objective The core objective was to create a high level of online interest and activity for the newly launched Samsung LED TV range. It was also necessary to provide an information resource to support an extensive above the line and experiential campaign. Solution OnQue established the primary local LED microsite along with an initial digital banner campaign to fully [...]
What happened to global warming?
Are you sitting down? Considering we’re in the middle of an election campaign and Julia Gillard (if elected) will assemble a climate change committee consisting of you, me and dupree, I found this very interesting bit of information. Since the 100 or so chosen ones will be making one of the most important decisions in recent times I thought it be [...]
Social media…the importance of being active.
Social media The only thing worse than being talked about is not being talked about. Oscar Wilde (1854 – 1900) Today, there are infinitely more ways for a company to reach customers. Our current marketing team includes an evangelist, Rowan. His job is to be active and spread our message in the communities — both real and virtual. He tweets regularly with service [...]
The irrelevant corporate website.
What is a corporate website? It’s the domain you use after every advertisement where you can learn more about a company. You know it, yourcompany.com But we’re tired of the corporate website and all its happy marketing speak. Stock photos of smart looking dudes or minority women crowded around the computer raving about your product. The positive press release, the [...]
OnQue’s creative workspace.
After working in a bunch of agencies over the years where each workspace was very predictable, I found the OnQue workspace to be a breath of fresh air. After all, an agency environment should say a lot about the personality, character and nature of the people who work there. One look around the OnQue workspace immediately says you are working with [...]
Searching for utopia.
SEO Search engine optimisation (SEO) is finally poised to go primetime. With the saturation of traditional online marketing channels such as paid search and display advertising, enterprises are looking for new ways to attract customers. While social media is getting all the rage, organic search, having a presence in natural search results pages is where the real revenue opportunities lie. In both [...]
Pepsi max maxes out coke.
Coca-Cola as the Official Sponsor of the 2010 FIFA World Cup in South Africa is hard at work maximising all sponsorship opportunities. Coca-Cola has invited fans to express their optimism and passion through the special dance celebration theme. The company has signed the legendary African football player legendary footballer Roger Milla, famous for his goal celebratory African dance during the FIFA [...]
Can introducing fun change people’s behavior?
The team at Volkswagen created a site dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. The theory was that it could be for yourself, for the environment, or for something entirely different. The only thing that mattered was that it would be a change for the better. The [...]
I’m addicted and i’m lovin’ it!
I can’t help it. I’ve become an addict! I’d seek help but I think my addiction is helping me. No…I’m not talking gob smackingly beautiful red wine, foreign substances or even whacky tobaccy. I must confess…it’s a website that just makes you feel great. It’s called TED. If you haven’t found it already it’s a site with riveting talks by remarkable people [...]
Explosive crunch of an apple.
I have always been really picky about apples. That first bite should be an explosive crunch that fills your mouth with apple juice. Until recently there is just one apple that I haven’t really been a fan of at all. Apple Mac. But I have seen the light and in a few months I have been converted. My MacBook Pro was my [...]
“I haven’t got time to write a brief but i need you to give me a budget and start work”
The biggest waste of both agency and client resources is all parties trying to develop a solution without a concrete direction….a brief. It’s understandable that clients wish to get to the starting line as fast as possible but sloppy briefing and moving the goal posts wastes everyone’s time and money. All too often clients often use the creative process to clarify their [...]
Do you agree with companies blocking access to social networks?
A mate of mine was complaining the other day that his company had blocked all access to social networks including YouTube. They kind of missed the mark because all of their employees carry mobiles and many of them had access to YouTube regardless of the block. Whoops! eMarketer estimate that by 2013, 43% of global mobile internet users (607 million people) [...]
What’s your favourite social media campaign?
I’m not really a fan of Starbuck’s coffee, but I am a huge fan of their the back to basics approach to rebuild a business that was literally on its knees. The founder of the business Howard Schultz became re-involved in the business at a grass roots level. He was understandably disappointed with the train wreck that his business had become. His [...]
