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Web Design Tips For Start Ups

For man start up business owners putting together a brand new website may seem like a complex task, and may have you baulking at the prospect. However with the vast majority of consumers starting their research process online it is vital for companies to have an online identity.


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20 Critical Do’s and Don’ts For Creating Compelling Calls To Action
Monday 25, March 2013
Design

20 Critical Do’s and Don’ts For Creating Compelling Calls To Action

There are two main components to online marketing. The first is to drive traffic to your website and the second is to convert this traffic into customers. If you are having difficulty converting traffic then perhaps you need to review your websites call to actions (CTAs).


Common Website Navigation Mistakes To Avoid
Thursday 21, March 2013
Design

Common Website Navigation Mistakes To Avoid

Intuitive and straightforward navigation is vital to the success of your website as it is directly related to the users experience. A website’s navigation system is like a road map taking the site user to their desired location within the website.


Eye Tracking: A Scientific Approach To Web Design
Wednesday 20, March 2013
Insights, Technology

Eye Tracking: A Scientific Approach To Web Design

Most website design today aims to create the best user experience possible, whether it’s intention is to inform, convert or sell. Therefore it stands to reason that the more understanding you have about how users browse and read websites.


Shutterstock: Annual Design Trends 2013 Edition
Thursday 14, March 2013
Design

Shutterstock: Annual Design Trends 2013 Edition

Innovative digital imagery library Shutterstock has recently published their 2013 annual global design trends infographic. This infographic identifies emerging visual trends across the globe, and was created using data collected from both searches and downloads on the site throughout 2012.


Facebook Unveils Redesigned Newsfeed: More focus on images and user control
Monday 11, March 2013
Social Media

Facebook Unveils Redesigned Newsfeed: More focus on images and user control

Last Thursday Facebook announced it’s first major design update since launching the timeline at the end of 2011, a new look news feed which places more focus on images and aims to reduce clutter.


12-Month Roadmap For Social Media Success [Infographic]
Thursday 07, March 2013
Social Media

12-Month Roadmap For Social Media Success [Infographic]

Does your brand or business have a social media presence that is dormant or needs building up, and you are unsure where to start? Or perhaps you are starting from scratch with a new business?


Australian Social Media Stats for February 13: Photo sharing is on the up.
Monday 04, March 2013
Social Media

Australian Social Media Stats for February 13: Photo sharing is on the up.

February social media visitation data released by Social Media News reports that the majority of networks are steady or down in numbers, with only photo sharing platforms Instagram and Flickr experiencing an increase in numbers.


Dealing with Negative Comments in Social Media
Friday 01, March 2013
Social Media, Insights

Dealing with Negative Comments in Social Media

The two-way communication between brands and consumers made available by social media is for the most part, considered a really good thing. Not only can your business gain valuable insight into your consumers or target audience.


Creative Examples of Single Page Websites
Thursday 28, February 2013
Trends

Creative Examples of Single Page Websites

The single page website has gained popularity from a design trending perspective in recent times, and although it’s not a viable digital solution for every business, single page layouts can be perfect for sites that are not content heavy, or are predominantly for mobile use.


Yahoo! Homepage Redesign Unveiled
Thursday 21, February 2013
Design, Technology

Yahoo! Homepage Redesign Unveiled

Yahoo! has unveiled their redesigned homepage, the first new look the company has seen in four years. The new design extends to mobile versions of the site as well and provides users with a more tailored and social experience in the hopes that they’ll stay longer on the site.


Site Search Made Easy With New Web App Searchpath
Monday 18, February 2013
Technology

Site Search Made Easy With New Web App Searchpath

The search box is considered a standard component of the vast majority of sites on the Internet, however in some scenarios can be difficult to implement for the development team


Building Mobile-Friendly Video Marketing Campaigns
Friday 15, February 2013
Marketing, Technology

Building Mobile-Friendly Video Marketing Campaigns

Widespread increase in smartphone and tablet adoption along with improving mobile broadband speeds means that consumers are turning more and more to mobile video for entertainment.


2013 Digital Influence Report: Brands not reaching social media influencers
Thursday 14, February 2013
Marketing

2013 Digital Influence Report: Brands not reaching social media influencers

US based social media ad network, Technorati Media, recently released their 2013 Digital Influence Report, which replaces their previous State of the Blogoshere report to now include the realm of social media.


Tips To Increase Twitter Engagement
Friday 08, February 2013
Social Media

Tips To Increase Twitter Engagement

Twitter, although seemingly straightforward with it’s 140 character limit, can be frustrating for businesses if they are not seeing much response to their tweets.


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