Welcome to Social Media Week =)
I’m not quite sure how it is possible to name a week after a communication platform, but nonetheless this week (7 – 11 Feb 2011) is “Social Media Week”. Hosted by New York based social media advocates Crowdcentric Media, Social Media Week is basically a bunch of simultaneous conferences in a series of global cities linked in via social network [...]
Zabou Launch Part 2: Mix FM Cocktail party
Zabou knows how to organise great parties, that’s for sure! This new CBD party venue kicked off its opening and launch with the popular “Almost Forbidden” evening back in September, a party with a burlesque theme, which was a huge success. Zabou Bar recently continued their launch celebrations with the Mix FM $5,000 Cocktail Party. This turned out to be [...]
The Social Bandwagon
The CEO leans forward. “You want me to become a publisher?” “Yes, answers the agency’s social-media manager. “You need to engage your customers in an ongoing conversation. Don’t just sell to them anymore; listen, respond online and focus on publishing entertaining and engaging content. Use the web to innovate and manage putting a positive spin on your brand.” The CEO frowns. “We [...]
Social media…the importance of being active.
Social media The only thing worse than being talked about is not being talked about. Oscar Wilde (1854 – 1900) Today, there are infinitely more ways for a company to reach customers. Our current marketing team includes an evangelist, Rowan. His job is to be active and spread our message in the communities — both real and virtual. He tweets regularly with service [...]
Do you agree with companies blocking access to social networks?
A mate of mine was complaining the other day that his company had blocked all access to social networks including YouTube. They kind of missed the mark because all of their employees carry mobiles and many of them had access to YouTube regardless of the block. Whoops! eMarketer estimate that by 2013, 43% of global mobile internet users (607 million people) [...]
What’s your favourite social media campaign?
I’m not really a fan of Starbuck’s coffee, but I am a huge fan of their the back to basics approach to rebuild a business that was literally on its knees. The founder of the business Howard Schultz became re-involved in the business at a grass roots level. He was understandably disappointed with the train wreck that his business had become. His [...]
