ONQUE | Creative. Digital. Agency. » Creativity

Graphics Award Winner 2011: Homemade is Best, Forsman & Bodenfors for IKEA

Jez — Tue, 10 May 2011 00:51:21 +0000

No wonder the Swedish Interactive graphics agency Forsman & Bodenfors was nominated for the Graphics Award by David Kester for their “Homemade is Best” cookery book and iPhone app. It was produced for their multinational client of 15 years, IKEA.

“Homemade is Best” is a colourful and visually exciting introduction to Swedish baking. It presents 30 recipes in a very innovative way. Taking inspiration from Japanese minimalism these carefully composed graphic still lifes focus on the ingredients and the result is a playful new look at the traditional presentation of cookery.

Photographer Jamie Beck

Jorge — Tue, 15 Mar 2011 06:22:23 +0000

Created by photographer Jamie Beck, the series Cinemagraph combines animated images whose fluid movements are beyond the traditional gifs.

The idea is to create life in just some details of the composition, making it similar to a video.

Drawn by the artist, the pictures draw attention to lighting effects and movement of key elements.

Super Bowl Ads

Wilson Costa Campos — Thu, 17 Feb 2011 23:46:19 +0000

The 2011 Super Bowl ads have been talked a lot by the public but not for the positive. Most of them were confusing and looked like they were put together by students like the Coca-Cola siege ad. With an average of 3 million dollars per 30 seconds, the adverts were viewed in 53.3 million households, with a preliminary 46.0 U.S. household rating.

Another negative point is the HomeAway commercial, the company spent millions of dollars buying a spot on the Super Bowl, worked very hard to create great advertising and now are forced to apologise in a bid to limit the damage. The HomeAway ad featured a baby flying into a plate glass window. The spot portrayed the sad state of the Tibetan people before noting that Groupon has great discounts at restaurants that serve Tibetan food.

The best commercial being the Volkswagen, ‘The Force’ by unanimous public opinion (30 millions views on YouTube in less than 15 days), features a pint-sized Darth Vader looking to work his evil ways on subjects that just won’t cooperate… that is, until a certain vehicle pulls into the driveway…

Make sure you watch all the Super Bowl commercials here ››

And this one is a personal favourite:

Mania Days at Blender Gallery, Paddington

Jez — Thu, 17 Feb 2011 23:45:12 +0000

The Beatles ‘64 US Tour is now on show at the Blender Gallery in Paddington. “Mania Days!” showcases rare and intimate rescued photographs from Mr. Curt Gunther. Gunther, who passed in 1991, was brought on-board the American Flyers Airline chartered plane by the band’s press officer Derek Taylor and captured the arrival of the biggest pop band in the world in North America for their first US tour.

The exhibition which exposes the close relationship between music photographer and the musicians during their tour will surely delight new and old fans.

The Photography of Curt Gunther is on until April 2 at Blender Gallery, 16 Elizabeth St, Paddington.

OnQue’s top 5 viral videos for February

Maja — Thu, 17 Feb 2011 22:43:05 +0000

Volkswagen – The Force

Rear View Girls – Los Angeles

Walk on the Wild Site – 1

Walk on the Wild Site – 2

SNL Maya Rudolph sings the National Anthem

3d Projection Mapping: a whole new world

Murray — Mon, 31 Jan 2011 22:00:54 +0000

3d Projection Mapping offers new levels of impact and creativity to captivate audiences and can create surreal landscapes by projecting images on objects. As you watch the video, see how much buzz is created as people record and take photos of the event via their mobile phone. For those of you who are not familiar with the term or marketing technique, “Video Projection Mapping” is an exciting new projection application that can turn almost any surface into a dynamic video display. Specialised software is used to warp and mask the projected image to make it fit perfectly on irregularly shaped objects. When done right, the end result is a dynamic projection installation that transcends ordinary video projection. This is a great example of a Christmas theme projection on the facade of ‘de Bijenkorfs’ building in Rotterdam. The projection surface was 84 meters wide by 20 meters high. The christmas projection ran during the special Christmas shopping nights on December 21, 22 and 23. Be great to see some of this in Sydney as permanent installations.

Leica S2: Sharpest Details Promotional Campaign

Jez — Tue, 09 Nov 2010 22:17:35 +0000

Swiss agency Advico Y&R joined forces with photograph Luca Schneider to produce the latest promotional campaign for the Leica S2 camera.
To show off the impressive 37.5 millions pixels of definition, the print campaign consists of close ups of background textures and materials supporting the advertising signs.

Take a closer look here ››

Inspiring typography.

Scott — Mon, 08 Nov 2010 22:13:54 +0000

One thing I really can work on in terms of design is my typography. Creating great typography is most of the time seen as an art rather than a science. It is a domain growing stronger and stronger by the year and has proven to be a very effective tool when used wisely. There are close to no rules to follow however, it is important to understand and apply design principles for better results when combining fonts and design. Below are some example i have found along the way that have inspired me to work more on my typography.

DYNAMIC TYPOGRAPHY

STATIC TYPOGRAPHY

ONE OF MY OWN PERSONAL CREATIONS

“Spoonachos” practical chips design improvement!

Jenyne — Tue, 02 Nov 2010 01:39:24 +0000

And here’s another idea I wonder why no-one had thought about earlier. Invented by the young designer Denis Bostandzic, as the name suggests, the Spoonachos are Mexican chips shaped like little spoons. A simple but clever design improvement which would make guacamole and spicy sauces dipping a lot more efficient and safe! The concept is still in development stage but you can find out more about this tasty idea by following the link below.

Click here for more.

Scott’s collection of the best film clips part 3

Scott — Fri, 13 Aug 2010 07:47:20 +0000

Part tri of my collection of best film clips is about to begin – PUMP IT UP!!

Daft Punk – Da Funk

A great clip from the genius that is the Punk. I suppose the dog is down on his luck with the broken leg and the wandering around alone. Amongst the awkward monotony he trudges through things look as if they are about to look up when he runs into the woman of his past and hopefully future. Unfortunately it inevitably all comes undone and resets to the beginning, all because of his stupid radio.

Daft Punk – Da Funk

A Perfect Circle- Judith

This clip is directed by the great David Fincher. Director of Fight Club, Se7en and The Curious Case of Benjamin Button, a man who demands perfection and is known to do copious amounts of takes. This video was filmed over a number of days, one shot in particular took three hours to set up! The section where Paz the bass player put her hair in a pony tail was sped up to make it fit within the break because she couldn’t do it fast enough. They figured that out after 18 takes.

The clip looks superb, a perfect example of irony. Fincher took hours shooting, getting everything perfect and then made it look like it had been dragged on the ground and left in a basement for 10 years. It’s shot with an extremely narrow depth of field for Film. Fincher used his bag of tricks on Judith just like he did his films. The technique he most known for is after developing the film and withdrawing the silver nitrate, he draws the film back through it. Leaving the blacks pitch black making for high natural contrast. Enjoy!

A Perfect Circle – Judith

BLUR – Coffee and TV

There’s really not much to say about this film clip. It’s a simple love and life story shown over 6 minutes….between two milk cartons.

The White Stripes – Fell in Love with a Girl

I friggin hate The White Stripes!!! Let that be known! Meg White cannot play drums and Jack White sounds like a goat pepped up on PCP, I get as much enjoyment from listening to their music as i do putting my hand into a blender!! But admittedly they have some great film clips, this one is no exception. Initially the whole clip was supposed to be stop go animation using Lego but in the end, the more complicated shots we computer animated to save time.