Great advertising shots by photographer Ed Mcculloch.
ED has been creating things since he was born way back in the 70’s. While in school he studied art and visual communications. He also spent some time studying art direction in South Beach. Ed works as a collaborative team to help create new and unique images. He feels that through collaboration and teamwork the greatest ideas can be cultivated, nourished [...]
Photoshop gets a good injection of 3d! Get involved!
Adobe has just released the CS5 family and you can download the trials including the new Photoshop CS5 Extended. With this new version we have the Repoussé feature which allows us to create 3D objects in Photoshop. This tutorial I will show you the Inflate option in Repoussé. This awesome feature, is also very bittersweet as it forces you to justify [...]
Exit through the gift shop.
Whether you love or hate street art, Banksy’s film “Exit Through The Gift Shop” is bound to engage any audience with the questions it raises about the formation of the artist, the commercialisation of art, and the authenticity of documentary film. The film gained rave reviews at the Sundance Film Festival, and has proven to be one of the hottest [...]
Can introducing fun change people’s behavior?
The team at Volkswagen created a site dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. The theory was that it could be for yourself, for the environment, or for something entirely different. The only thing that mattered was that it would be a change for the better. The [...]
I’m addicted and i’m lovin’ it!
I can’t help it. I’ve become an addict! I’d seek help but I think my addiction is helping me. No…I’m not talking gob smackingly beautiful red wine, foreign substances or even whacky tobaccy. I must confess…it’s a website that just makes you feel great. It’s called TED. If you haven’t found it already it’s a site with riveting talks by remarkable people [...]
“I haven’t got time to write a brief but i need you to give me a budget and start work”
The biggest waste of both agency and client resources is all parties trying to develop a solution without a concrete direction….a brief. It’s understandable that clients wish to get to the starting line as fast as possible but sloppy briefing and moving the goal posts wastes everyone’s time and money. All too often clients often use the creative process to clarify their [...]














