2011 will see Samsung launch their new and exclusive SMART TV in Australia. In the lead up this event Samsung Electronics Australia has partnered with OnQue to create an integrated online campaign for the SMART TV’s soft launch. The brief was to create an appealing and intriguing digital campaign, including the development of online display banners, the integration of the SMART TV into the Samsung AV portal, as well as an online competition, offering the chance to be one of the first Australians to own the new SMART TV. The overall campaign aim was to raise awareness of the soon to be released Samsung SMART TV and to obtain at least 5000 registrations for the competition before April 2011.

OnQue created a range of executions for the digital display banner campaign as well as various Facebook Adverts. The AV portal integrations included the addition of the SMART TV product trailer as well as news from the CES 2011 to the landing page. Clear communication, on brand design and attention to detail were crucial during this project. OnQue’s CEO, Anthony Pisano, is pleased with the outcome so far, as more than 5000 people have registered their interest in the SMART TV. OnQue is looking forward to the launch of this exciting new product.

Digital agency, OnQue was briefed to create an appealing online digital campaign for the release of Samsung’s first tablet. This would include an online banner campaign and the addition of the Galaxy Tab to the Samsung Smartphone portal. The digital campaign had to coincide with the launch of the Samsung Galaxy Tab which took place in November 2010. The goal was to show the key features of the Galaxy Tab and provide consumers with up to date information.

OnQue created a few different banner executions for the digital display banner campaign based on the key features and promotions. Banners created included a gaming execution, video-conferencing execution, navigation execution, flash-player execution and the Australian execution (based on the promotion with The Australian newspaper). The Galaxy Tab addition to the Samsung Smartphone portal provides up to date information to consumers (info on features, specs, accessories,etc) and was developed to be SEO friendly. OnQue’s CEO, Anthony Pisano, is pleased with the outcome.

The challenge was to launch a new night spot within the heart of the Sydney CBD already crowded with funky bars. To make it even more difficult the bar is located within the club premises of 99 on York. The stigma attached with clubs not being cool was the major hurdle. The brief was to increase female clientele to a venue that is frequented mainly by male patrons.

The Concept

It was decided to develop a series of events providing unique experiences, then encouraging the use of social media to amplify the popularity of the venue. The first event was centred around an “Almost Forbidden” burlesque theme. A teaser campaign was developed using social networks and guerilla marketing encouraging registrations to a once only ”Almost Forbidden” Event. Once registered, an email invitation was distributed providing party and venue details for the event encouraging RSVP’s.

Success

The campaign was a huge success with RSVP’s outstripping the capacity of the venue. 99 on York’s CEO, Rocky Massaria mentioned “The campaign’s success far exceeded his expectations. We were a little hesitant at first when the OnQue team proposed the concept, but I’m now glad we were sold on the campaign. They really helped us understand how creating great experiences, then encouraging discussion and referral on social networks could assist us in spreading the word about our new venue”.

Check out the pics ››

In March 2010 creative communications agency OnQue was commissioned by Coca Cola Amatil to design and develop in-store point of sale units to assist with the launch of the new range of Goulburn Valley nutritional snack bars.

The challenge was to communicate a strong creative message, and identify a number of key modular in-store placements to be rolled out across supermarkets and food retailers Australia wide. Working closely with Sydney based retail manufacturers POPP Unlimited, OnQue was able to develop a key creative strategy and produced a series of high level key visuals and permanent/ semi-permanent POS units.

The rollout included:

• Modular acrylic vacuum formed counter unit – Easily assembled with Side and back decals.
• Semi-permanent cardboard Floor stand – Die knifed and flat packed for easy distribution.
• Polypropylene hang-sell with detachable decals – Die knifed and flat packed for easy distribution.
• Key visual artwork for posters, promotions and counter mats.

Creative approach:

Being an alternative healthy fruit filled snack bar, the look and feel of the campaign reflected the natural ingredients. Coupled with the iconic yellow of the Goulburn Valley brand OnQue produced everything from change mats through to large instore floor stands. All in all a great creative solution that had us at OnQue wanting more… Goulburn Valley snack bars that is!

Last week’s announcement by Google represents perhaps the biggest step towards the great centre of the entire capitalist system.

If you have not watched the video below, watch it!

“Homemade is Best” is a colourful and visually exciting introduction to Swedish baking. It presents 30 recipes in a very innovative way. Taking inspiration from Japanese minimalism these carefully composed graphic still lifes focus on the ingredients and the result is a playful new look at the traditional presentation of cookery.

Read more here ››

Everyday thousands of people release mobile versions of their websites. As a result, their traffic and exposition greatly increases. Unless you optimize your website for mobile phone users soon, you could be left behind by the competition.

In fact, within five years mobile devices will overtake the PC for accessing the web.

More and more people are accessing information on the go. If you are able to provide that information in a fast and consumable way, you will gain advantage on your customers by being in the right place, with the right information, at the right time. That time for your customers is the ‘now’!

We at Onque are excited about the opportunities mobiles provide businesses for many reasons. We would like to show you how to bring your business to the mobile world. From mobile marketing to mobile websites, we can incorporate it into your existing digital offering.

The idea is to create life in just some details of the composition, making it similar to a video.

Drawn by the artist, the pictures draw attention to lighting effects and movement of key elements.

BURTON

COMPUTER ARTS MAGAZINE

Charged Cotton

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