OnQue creates an “Almost Forbidden” digital, social and guerilla marketing campaign for the launch of Sydney’s newest party venue, Zabou!
The challenge was to launch a new night spot within the heart of the Sydney CBD already crowded with funky bars. To make it even more difficult the bar is located within the club premises of 99 on York. The stigma attached with clubs not being cool was the major hurdle. The brief was to increase female clientele to a [...]
OnQue develop the new Samsung Smartphone Portal.
Samsung Electronics Australia and Sydney based creative digital agency, OnQue have partnered to develop a new smartphone information portal, aimed at providing knowledge and support to the lucrative smartphone market. OnQue and Samsung set a goal of launching the portal around the release of Samsung’s new Galaxy S smartphone. The aim of the portal is to create a hub to [...]
Gaining Face
I was initially very skeptical of joining Facebook. Social networking sites have been around for awhile and I have had a fair share in my time: Bebo, hi5, MySpace… I was getting tired of jumping on the band wagon every time a new one came along and had told myself that I wasn’t going to be a sheep and follow [...]
Welcome to Social Media Week =)
I’m not quite sure how it is possible to name a week after a communication platform, but nonetheless this week (7 – 11 Feb 2011) is “Social Media Week”. Hosted by New York based social media advocates Crowdcentric Media, Social Media Week is basically a bunch of simultaneous conferences in a series of global cities linked in via social network [...]
OnQue develops new Samsung portal for the launch of 3DTV.
Digital agency OnQue develop the new Samsung 3DTV portal. Optimised for organic search, the portal ranked top 3 in Google within two weeks of launching. “Ultimately the best indication of the portal’s success is that the organic traffic it generated produced up to 50% of the total traffic sources” Robbie Ayoub – Creative Director, OnQue Digital Communications. Samsung Electronics [...]
The Social Bandwagon
The CEO leans forward. “You want me to become a publisher?” “Yes, answers the agency’s social-media manager. “You need to engage your customers in an ongoing conversation. Don’t just sell to them anymore; listen, respond online and focus on publishing entertaining and engaging content. Use the web to innovate and manage putting a positive spin on your brand.” The CEO frowns. “We [...]
A stylish website site for award winning Sydney salon: Headcase Hair.
Headcase Hair is an award winning Sydney based hairdressing salon that prides itself on it’s cutting edge style and leading hair design. Headcase have worked in all the major fashion centres and parades globally including: London, New York and Paris. Objective Headcase briefed OnQue to take their growing image and reputation to provide an solution match [...]
Creative digital branding and for Ocean Blue Fishing.
For over 14 years Ocean Blue has had an international reputation for organising outstanding fishing events in the South Pacific and Asia. Ocean Blue have assisted thousands of anglers from around the globe in being part of unforgettable angling adventures and have built up a very strong and loyal following. Objective The key objective was to create [...]
OnQue delivers Samsung Ultra Touch Campaign.
Objective Samsung’s release of the Ultra Touch phone offered consumers the unique combination of both a touch phone and a keypad. Samsung requested that OnQue develop a campaign to create a buzz around the phone purely in the online space. Solution OnQue designed the official Samsung Australia Ultra Touch microsite. This site included interactive demos of the [...]
OnQue develop mobile festival garden brand identity for the Sydney festival.
Objective The main objective was to provide a registration and information microsite for guests of the Sydney Festival. It was also necessary to notify registered guests on the various artists playing at the SAMSUNG Mobile secret shows as well as create an onsite updateable touch screen kiosk. Solution In early 2009, the Samsung Australia and the Sydney Festival created [...]
Social media…the importance of being active.
Social media The only thing worse than being talked about is not being talked about. Oscar Wilde (1854 – 1900) Today, there are infinitely more ways for a company to reach customers. Our current marketing team includes an evangelist, Rowan. His job is to be active and spread our message in the communities — both real and virtual. He tweets regularly with service [...]
