Onque delivers creative POS campaign for CCA’s new Goulburn Valley Fruit Bars
In March 2010 creative communications agency ONQUE was commissioned by Coca Cola Amatil to design and develop in-store point of sale units to assist with the launch of the new range of Goulburn Valley nutritional snack bars. The challenge was to communicate a strong creative message, and identify a number of key modular in-store placements to be rolled out across supermarkets and food retailers Australia wide. Working closely with Sydney based retail manufacturers POPP Unlimited, Onque was able to develop a key creative strategy and produced a series of high level key visuals and permanent/ semi-permanent POS units.
The rollout included:
- Modular acrylic vacuum formed counter unit – Easily assembled with Side and back decals.
- Semi-permanent cardboard Floor stand – Die knifed and flat packed for easy distribution
- Polypropylene hang-sell with detachable decals – Die knifed and flat packed for easy distribution
- Key visual artwork for posters, promotions and counter mats
Creative Approach
Being an alternative healthy fruit filled snack bar, the look and feel of the campaign reflected the natural ingredients. Coupled with the iconic yellow of the Goulburn Valley brand ONQUE produced everything from change mats through to large instore floor stands. All in all a great creative solution that had us at ONQUE wanting more…Goulburn Valley snack bars that is!
