A comprehensive branding and engagement campaign including social media.

Objective

For over 14 years Ocean Blue has had an international reputation for organising outstanding fishing events in the South Pacific and Asia. Ocean Blue have assisted thousands of anglers from around the globe in being part of unforgettable angling adventures and have built up a very strong and loyal following.

The key objective was to create a re-branding/re-engagement campaign for this highly regarded boutique travel adventurer. The brief also extended to redevelopment of the website and establishing a new platform for social media.

Solution

Onque produced an evolution based re-branding campaign which included the enhancement of the established Ocean Blue’s identity, re-development of the website, establishing a social media program (via, Twitter, Facebook, blog) and developed a number of viral videos seeded via Ocean Blue’s Youtube channel.

Onque also undertook extensive PR, advertising, media campaign, which included arranging media events to Ocean Blue’s key destinations, hosting targeted media and gaining feature editorial support for a tactical print advertising campaign.