Leading Sydney Digital Communication Agency Onque, recently completed the new Samsung Smartphone portal and digital banner campaign with immediate success. The digital strategy involved a combination of short term goals and long term search engine optimisation strategies. Within the first month the portal has featured highly on Google with predominant keywords reaching the top 10. The site was also accompanied by a detailed digital banner and social network strategy for increased reach and traffic. Delivered digital assets included:

Official Samsung Smartphone Portal

(http://www.samsung.com/au/smartphone/)

• Onque designed and developed a full content and search engine optimisation (SEO) strategy, which included complete expansion and traffic wireframe.
• The portal would essentially be the central hub for all ongoing Samsung smartphone communication in the digital space.
• With exceptional planning and a respected client partnership, Onque was able to produce the official Samsung Smartphone portal in just under two weeks.
• The portal featured key product content, APPS, tools, tutorials and interactive guides all developed by Onque.
• Full traffic and search engine rank reporting within the first month indicated a significant ascend in traffic and targeted keywords.
• A conversion goal was set for users to navigate to the Galaxy S “Where to Buy” page, which was the second highest visited page within the entire portal
• Four predominant keywords had already reached the top 10 of local Google searches within the first month.

Samsung Galaxy S Digital Banner Campaign

( Visit http://dev2.onque.com.au/clients/samsung/galaxys-mininews/banners/300×600_img.html)

• Onque designed and developed a complete storyboard and copy concept for a banner series.
• Onque animated and rolled out a series of high bandwidth and high performance banners to be used across a number of high profile publisher websites such as ninemsn, CNET, Facebook, Youtube and Gizmodo.
• Various video snippets were created and distributed across the same networks.
• Onque designed and populated the official Facebook and YouTube social media channels with an ongoing strategy for regular updates and communication.