Goulburn Valley Nutritional bars launch campaign
Towards the beginning of 2010 ONQUE was commissioned by CCA/Goulburn Valley to design the key visuals and overall point of sale for the new range of Goulburn Valley nutritional snack bars. As the bars are packed with real fruit and wholesome cereals ONQUE took the approach with the creative for the concept of the bar being a reward that is good for you.
Being an alternative healthy fruit filled snack bar, the look and feel of the campaign reflected the natural ingredients. Coupled the iconic yellow of the Goulburn Valley brand ONQUE produced everything from change mats through to large instore floor stands. All in all a great creative solution that had us at ONQUE wanting more…Goulburn Valley snack bars that is!
